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![Personal Identity-10.png](https://static.wixstatic.com/media/746dbc_0e76e21dce964781991366b88a4a247b~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Personal%20Identity-10.png)
![DSC_4337_edited.jpg](https://static.wixstatic.com/media/746dbc_c7f6c5d4dd5641ff96fdbbdebe29b606~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_c7f6c5d4dd5641ff96fdbbdebe29b606~mv2.jpg)
C'EST LA VIE
SCOPE OF WORK: wine label, packaging
TONE: minimal, elegant, mindful, relaxing, whimsical
Santa Maria Winery approached me to create a captivating wine label for their product, 'C'est La Vie.' The task was to infuse a subtle play on words, reminiscent of the French phrase sounding like 'Sail - a - V,' The outcome was a playful and visually aesthetic label that captures the letter "V" sailng on a sea of waves with supporting sails in the background.
![IMG_3706.HEIC](https://static.wixstatic.com/media/746dbc_78b3558a94694f3a96731003c39658f2~mv2.png/v1/fill/w_273,h_364,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_3706_HEIC.png)
![Rose Final Wine Labels-09.jpg](https://static.wixstatic.com/media/746dbc_31ae877582b2409398484d36166e31fc~mv2.jpg/v1/fill/w_370,h_617,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Rose%20Final%20Wine%20Labels-09.jpg)
WAVES
BOAT
SAIL
MINI SAILS
intentionally points to the letter "v"
supporting details
shape resembles the letter "v"
like waves, life varies
SAIL - A - V
Echoes "c'est la vie"
FLAT DESIGNS
from label concept to final product
![](https://static.wixstatic.com/media/746dbc_f9d77994a00f483594491d6431d1479cf000.jpg/v1/fill/w_980,h_1742,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_f9d77994a00f483594491d6431d1479cf000.jpg)
VENTING
![](https://static.wixstatic.com/media/746dbc_d09e8dfaf5cd43708a4e59b1107b1248f000.jpg/v1/fill/w_980,h_1742,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_d09e8dfaf5cd43708a4e59b1107b1248f000.jpg)
CORKING
![](https://static.wixstatic.com/media/746dbc_51db90e7d5dd40fd9918279c2c56e8fff000.jpg/v1/fill/w_980,h_1742,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_51db90e7d5dd40fd9918279c2c56e8fff000.jpg)
SEALING CAP
![](https://static.wixstatic.com/media/746dbc_1d1aa599b0e84b80b4f7cce75f6a3308f000.jpg/v1/fill/w_980,h_1742,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_1d1aa599b0e84b80b4f7cce75f6a3308f000.jpg)
LABELING
![](https://static.wixstatic.com/media/746dbc_4091479e959c49f7b75362c79b4e8213f000.jpg/v1/fill/w_980,h_1742,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_4091479e959c49f7b75362c79b4e8213f000.jpg)
PACKAGING
![](https://static.wixstatic.com/media/746dbc_8aa297a1f7f7400e8346b5fe4580754f~mv2.png/v1/fit/w_700,h_933,q_90/746dbc_8aa297a1f7f7400e8346b5fe4580754f~mv2.png)
![](https://static.wixstatic.com/media/746dbc_6f51bd6ea6d74289bea956db32f690cb~mv2.jpg/v1/fit/w_250,h_250,q_30,blur_30/746dbc_6f51bd6ea6d74289bea956db32f690cb~mv2.jpg)
![](https://static.wixstatic.com/media/746dbc_6f51bd6ea6d74289bea956db32f690cb~mv2.jpg/v1/fit/w_334,h_502,q_90/746dbc_6f51bd6ea6d74289bea956db32f690cb~mv2.jpg)
![](https://static.wixstatic.com/media/746dbc_78b3558a94694f3a96731003c39658f2~mv2.png/v1/fit/w_376,h_502,q_90/746dbc_78b3558a94694f3a96731003c39658f2~mv2.png)
![](https://static.wixstatic.com/media/746dbc_a5fdfe6ad6644204b91bd803e73cb493f003.jpg/v1/fit/w_250,h_250,q_30,blur_30/746dbc_a5fdfe6ad6644204b91bd803e73cb493f003.jpg)
![](https://static.wixstatic.com/media/746dbc_a5fdfe6ad6644204b91bd803e73cb493f003.jpg/v1/fit/w_730,h_411,q_90/746dbc_a5fdfe6ad6644204b91bd803e73cb493f003.jpg)
![](https://static.wixstatic.com/media/746dbc_3af9d205fdee43a3b1f1b4599d67556d~mv2.png/v1/fit/w_336,h_447,q_90/746dbc_3af9d205fdee43a3b1f1b4599d67556d~mv2.png)
![](https://static.wixstatic.com/media/746dbc_8a7809fde7f64f2a80a860c4af6a3891~mv2.jpg/v1/fit/w_250,h_250,q_30,blur_30/746dbc_8a7809fde7f64f2a80a860c4af6a3891~mv2.jpg)
![](https://static.wixstatic.com/media/746dbc_8a7809fde7f64f2a80a860c4af6a3891~mv2.jpg/v1/fit/w_335,h_447,q_90/746dbc_8a7809fde7f64f2a80a860c4af6a3891~mv2.jpg)
![](https://static.wixstatic.com/media/746dbc_577bd047ea4940089b93129cf289a4af~mv2.png/v1/fit/w_691,h_518,q_90/746dbc_577bd047ea4940089b93129cf289a4af~mv2.png)
![](https://static.wixstatic.com/media/746dbc_a5508eac64eb4405b5046d7e3784b5c7~mv2.png/v1/fit/w_739,h_985,q_90/746dbc_a5508eac64eb4405b5046d7e3784b5c7~mv2.png)
![](https://static.wixstatic.com/media/746dbc_ecfc0d739b7340e0a8b42a542e691603~mv2.png/v1/fit/w_1450,h_1089,q_90/746dbc_ecfc0d739b7340e0a8b42a542e691603~mv2.png)
![DSC_4337.JPG](https://static.wixstatic.com/media/746dbc_6f51bd6ea6d74289bea956db32f690cb~mv2.jpg/v1/fill/w_980,h_1473,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/746dbc_6f51bd6ea6d74289bea956db32f690cb~mv2.jpg)
WHITE WINE LOVER?
Buy local or Online
(Sold in 300 plus locations around Iowa!)
Inviting and playful, carefree and relaxed, C’est la vie entices you to “just let go”and celebrate the day, night or occasion with this delicious, DRY white wine made from the beloved Brianna grape. Waves of fresh, ripe pineapple and white pear flavor settle back with delicate aromatics, and a mist of fresh citrus on the finish. Pairs well with chilled and salty friends and food alike!
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